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COLORS is Viacom18’s (a 50/50 joint venture operation in India between Viacom Inc. and the Network18 Group) flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, ‘COLORS’ launched on 21st July 2008 and offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saatthi , Is Des Na Aana Laado, Mere Ghar Aye Ek Nani Pari, Fear Factor Khatron Ke Khiladi Level 2, India’s Got Talent and Bigg Boss Season 3 amongst others.


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